BQS Branding vs Hoardings Advertising

When it comes to Outdoor Advertising, one cannot neglect the presence and importance of static media in the market. Being the most traditional and most used media format, static media plays an important role in the advertising business. In this article, we will discuss the difference, importance, merits-demerits and presence of Hoardings and Bus Queue Shelters.

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First, let us talk about Hoardings in India. Hoardings, Billboards, Unipoles, Building Panels, and Wall Panels all comes under same category. Being static in nature, this media format not only comes in various sizes, dimensions, structures but also they are present in millions of locations across the globe. In India itself, there are approx. 15, 83,752 hoardings excluding illegal ones. These hoardings are in such a huge number that even the regulating department not able to map and get it legalized. Every state, every city, every town and even the smallest village holds their share. Roads, Streets, Highways, Markets, Bridges etc. you name it and we can get the hoardings available there.

Bus Queue Shelter advertising is another form of static media that we have in the market. Advertising business is running out of exclusive and innovative marketing options, brands whereas going digital day by day, static media advertising plays a vital role in the advertising business. BQS advertising or Bus Queue Shelter advertising in its simplest terms means getting the BQS branded under one’s brand name, that’s it. Simple installation of creative with vinyl pasting on BQS gives the viewers a pleasant view of the brands while waiting for their buses. With the availability of lights and well maintained shelters, this advertising media helps the marketers to showcase their product exclusively and efficiently.

Both media formats are static in nature, so calculating or judging the difference between is a little tedious task. We can differentiate them among their sizes, their presence or locations, their lit type and their visibility. Hoardings are large, they can be giant in size, from 20’ x 20’ to 200’ x 200’ and they are monstrous when it comes to size whereas BQS are in standard sizes across the city or states, the authorities have fixed and installed one standard size BQS across the location. BQS can’t be installed in bigger formats unless required. Whereas numerous hoardings are daily installed and uprooted. Hoardings are present at multiple locations with n’ number in quantity where BQS is a Bus Queue Shelter, hence they can’t be present back to back in a stretch. Also illegal installation of hoardings have also increased their numbers. BQS comes under single or similar formats, they are horizontally wide and standard in vertical whereas hoardings can be in square shape, in rectangle, particularly horizontal or vertical, innovative hoardings etc. One can’t compare the Hoardings with BQS or can challenge the importance among each other. The benefits of Hoardings are they huge in size, in bigger formats, precisely placed or installed, high rise and easily visible from far ends makes them the favourite media formats among the marketers. Whereas BQS Advertising has its own importance, they are mostly present in every location, where there is a bus there is a bus shelter, hence the marketers loves their brands get branded on BQS to give the halters or people waiting for their buses as well as the commuters and passers-by. The negative or demerits of hoardings are sometimes their huge number itself. Multiple hoardings at same place or same location confuses the viewers and the message on the creative gets diluted also numerous hoardings distracts the viewers and they loses their importance. Technically a viewer has maximum 3-5 seconds per ad and a lot of information or confusing graphics sometimes creates a waste in viewership nothing else, whereas BQS under similar sizes benefits the marketers as their advertisement or message is easily conveyed to the viewers. Nothing haphazard no rush, easy going visibility and ample time to go through.

In the end we can say that, Hoardings in India or elsewhere holds a higher position when compared to BQS Advertising but I’ll always keep both media formats on different verticals and standards. Where one media has an edge over the other in terms of size and later their own availability in hundreds creates a havoc for themselves, where one holds an unmatched competition in terms of their presence leaving the other media format short in the same category. One media enjoys the size and larger formats while other keeps itself simple and standard yet impactful. So we can say that where advertising on Hoardings plays a vital role in current advertising business BQS advertising is not much far away from the same.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

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Hoardings Advertising in East Delhi

East Delhi or “Trans Yamuna” is known for Asia’s biggest readymade garments market, Gandhi Nagar, hub for CA students and their coaching centres, Laxmi Nagar, one of the biggest temple in the world, Akshardham, sharing its boundaries with Noida in south and Ghaziabad in east. In this article we will talk about Hoardingsin East Delhi, famous locations, busiest markets and roads. This zone of Delhi city has a population of more than 14 lacs with an area of 64 square km along with population density of more approx. 22,000 persons per square km.

 Famous markets in East Delhi are Laxmi Nagar-Shakapur, Lal Quarter market in Krishna Nagar, Gandhi Nagar, Telivara in Shahdara, Preet Vihar, Nirman Vihar and Geeta Colony. With connectivity to Noida and Ghaziabad, East Delhi gets their number of commuters from these two cities as well. From branch offices to corporate buildings, many job lookers, students, teachers, businessmen and youth finds everything here very easily. When it comes to marketing and branding in this zone, Hoardings, billboards, Unipoles etc plays a major role. One can find the busiest roads and markets full of hoardings. Major roads that gives the best visibility to the brands for advertisement are Vikas Marg, Patparganj Road, NH-24, Geeta colony road and Noida link road. Multiple options with Hoardings of different sizes, different locations and great visibility.

               Few famous sites are installed near Akshardham, a back to back stretch of Unipoles from Ghazipur to Akshardham, Unipoles from Akshardham going towards Noida, Laxmi Nagar to ITO, Multiple hoardings in Preet Vihar, Nirman Vihar and Laxmi Nagar gives numerous options to the marketers to set up their brands and get it promoted. The major residential areas in East Delhi are Laxmi Nagar, Geeta Colony, Mayur Vihar, Gandhi Nagar, Krishna Nagar, Shakarpur and Dilshad Garden. Hoardings in East Delhi are spread up evenly in all such areas, brand can get their marketing plans set up accordingly with reference to the residential areas. East Delhi also have ISBT situated at Anand Vihar with hundreds of buses daily commuted to and from Delhi on daily basis, keeps East Delhi busy all day long. Hoardings in East Delhi can be planned nearby industries or commercial markets as well. Here we have Patpargunj industrial area, Gandhi Nagar market, seelampur shahdara, telivara shahdara etc are few major commercial areas in East Delhi. One can also find the majority of people living with same religion and community at specific areas like south Indians in Mayur Vihar III, Bengalis and Christians in Mayur Vihar I, Punjabi families in Geeta colony, Krishna nagar, chander nagar, ram nagar, majority of muslim people in seelampur shahdara and khureji. Whereas transportation serves almost every other medium from metro trains to buses, autorickshaws, shared autos, two-three-four wheelers, personal vehicles, with great availability comes with great traffic jams as well. 

One can easily find Hoardings installed on buildings, numerous Unipoles on roadsides, with Metro Trains growing rapidly Metro Media offers Bridge Panels, Metro Pillars Branding, Pole Kiosks, Building Facades and many more. In the end we can say that East Delhi offers huge potential to the marketers to get their brand promoted with many options in hoardings, billboards, Unipoles, bridge panels, wall panels, pole kiosks, metro pillars and many more.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

9999083267

Metro Branding vs Bus Advertising

  VS   

                  Bus Branding                                          Metro Advertising

             Advertising nowadays is getting more and more advanced as well as innovative. Not only the media owners but the consumers as well want to sell and see something good and exclusive respectively. In this article, let’s try to understand the basic difference, merits-demerits and usefulness between Bus Branding in India and Metro Advertising in India.

Bus Branding is one of the Traditional and most used Media format in India whereas Metro Advertising is nowadays a sensation and popular media format. In a narrow version, Bus Branding means Branding on Buses that’s it otherwise in a broad view, Bus Branding includes Branding inside and outside the Buses, Branding on Bus Queue Shelters and Branding on ISBT or Bus Terminals. Bus Branding is a moving media, these are giant billboards moving from here to there carrying brands over them. Bus Branding offers the Marketers an ample space to showcase their Brands over the same. There is “Inside Bus Branding and Outside Bus Branding”. Inside Bus Branding whereas offers branding on seat back panels, handle bars, LCD screens, audio announcements etc. Outside bus branding offers branding space on bus back panels, conductor side panels and driver side panels. With the introduction of “JNNURM Buses/Low Floor Buses” the branding criteria has changed upside down. These new buses are bigger in size, in multiple colours and are more eye catchy than old buses. Bus Branding in India is currently available in more than 70+ cities and in almost all states of India.

Comparatively Metro Branding is a new entrant in the market yet most popular among other media formats available for advertising. Metro Branding in India offers branding inside the Metro train, outside the Metro train, branding at Metro stations, branding on Metro properties such Metro pillars, Metro bridges, Metro boarding tokens etc. Currently Metro Trains are present in 7 cities with branding options available in all Metro cities. In Gurgaon, there is Rapid Metro Train whereas in Mumbai there is Mono Rail which is also a look alike of Metro Trains. Inside Metro Train branding offers marketers to get their brand advertise on panels, grab handles, LCD screens etc. whereas Outside Metro Train branding gives the whole Metro train to be wrapped under brand’s colour. By the time a consumer enters the Metro Station, the branding starts with station media itself, with branding outside the train, branding inside the Metro train and the time when he/she is leaving, Metro advertising has out last itself with a benchmark.

Just like everything has its merits and demerits so as our media formats, Bus Branding whereas a giant moving media, expresses its monopoly on roads, whereas metro branding is also a moving media but bound to the routes and machines. Buses where covers the whole city by moving from place to place with multiple routes, metro trains are confined to specific routes. One metro train with 4-6-8 bogies are enough in against similar number of buses for advertising. Branding area is also more than enough in Metro trains than in Buses. Stucking in Jams and Traffic increases the visibility times to the public at large whereas minimum breakdowns in Metro trains are obvious to expect. The cost part for advertising with both mediums is also a deciding factor among the two. Metro Advertising in India being new to the market is quite expensive when compared to Bus branding.

Now let’s come to the usefulness to the marketers as well as to the public at large. Buses whereas used by everyone and by people of all ages whereas Metro Trains are currently used by the major portion of working population and remaining by general public. Marketers nowadays plan their marketing campaign keeping these statistics in mind. There are separate marketing campaigns for multiple products whether to get branded on buses or with metro media.

In the end we can say that Bus Branding in India has an extra edge over Metro Advertising in India but with increased use of Metro Trains and with its wide popularity, Metro Train Advertising in India will soon come up not over Bus Branding only but above other media formats as well.

Thanks……

Deepak Khatri

North India Head

Organized Outdoor Options

9999083267